PROJECT 01

M WAGON

Digital Experience | Web Design

M Wagon website concept

INTRODUCTION

M Wagon is a concept website built around the idea of a vehicle as an experience, rather than simply a product.

The design combines cinematic imagery, editorial typography and a restrained interface to create a digital experience that feels atmospheric and distinctive. The goal was to give the vehicle a strong visual identity while keeping the experience clear and intuitive.

VISUAL LANGUAGE

I wanted the visual language to feel as distinctive as the vehicle itself, using cinematic imagery, editorial typography and a restrained interface to build a sense of atmosphere and exclusivity.

M Wagon visual direction M Wagon visual direction M Wagon visual direction M Wagon visual direction M Wagon visual direction M Wagon visual direction

THE EXPERIENCE

The website is designed as a visual journey through the M Wagon and its character.

THE OPENING

M Wagon opening screen

THE INSTINCT

M Wagon instinct screen

THE DETAILS

M Wagon details screen

THE CLOSING

M Wagon closing screen

THE TAKEAWAY

M Wagon showed me how much atmosphere can change the way a digital experience feels. It pushed me to be more intentional with typography, pacing and visual detail.

AI was used to develop the imagery for the concept, which I then integrated into the visual and digital experience.

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